The glamorous casinos of the world enchant their visitors with flashing lights, free cocktails, and a chance to win big money. But beneath the veneer of opulence, these establishments are engineered to slowly bleed their patrons of cash. And the mathematically inclined have sought to exploit these rigged systems for years.

Casino is a movie from director Martin Scorsese that lays bare the corruption at the heart of Las Vegas. While other movies may show the glitz and glamour of the city, Casino goes deeper, revealing the origins of the gambling mecca’s past ties with organized crime and its more modern tendrils into politicians, Teamsters unions, and even the Midwest mob based out of Kansas City.

Gambling is an ancient art, with evidence of dice dating back to 2300 BC and the first known card game around 800 AD. Over the centuries, games have risen in complexity and popularity, from simple abacuses to sophisticated table games like baccarat and blackjack. But as time went on, casinos began to incorporate technology into their operations and make them more automated. Computers and video cameras monitor betting chips minute-by-minute to oversee how much players are spending; roulette wheels are regularly monitored to find any statistical deviations from their expected results.

To stay competitive, casinos must keep up with technology and offer new, innovative ways to entice their audiences. But this isn’t easy. Discoverability is one of the biggest challenges for any new iGaming business, and casino marketers must be on top of their game. This blog post explores tried and true casino marketing strategies that are sure to boost your visibility and boost your bottom line.