Whether they’re betting their money on blackjack, trying to win back what they lost in the poker room, or just having a drink, most people who step inside a casino have one thing in common – they want to feel good. Those feelings are fueled by music, champagne glasses clinking, and the thrill of a winning hand. This is the essence of casino culture and the reason why casinos are so popular around the world.

After the healthy return on investment of his mob drama, Goodfellas, director Martin Scorsese paired with screenwriter Nicholas Pileggi to produce Casino. A true-crime drama that lays bare the complex web of corruption that was centered in Las Vegas, Casino is one of the most authentic and compelling crime movies ever made. Its truly hellacious violence (including a torture-by-vice scene that features a popped eyeball and a brutally edited baseball bat beating that had to be trimmed for an NC-17 rating) is offset by the film’s strong performances, particularly from Robert De Niro and Joe Pesci, who complete their collaboration begun in Raging Bull.

To help your casino stand out from the crowd, make sure to use a combination of tried-and-true strategies that will boost discoverability and bring in more guests. From your website’s layout to the audio/visual (AVL) systems in your gaming space, there are countless ways to give your casino an edge over its competitors. In this blog post, we’ll explore a few simple and effective ways to improve your casino’s discoverability and create a more welcoming environment for your visitors.