Casino is one of the best movies ever made about the underbelly of Las Vegas. It is a riveting thriller that never lags in the middle or runs out of steam at the end. This is largely due to the masterful work by Martin Scorsese. This is the film where he and his star pairing of Robert De Niro and Joe Pesci really shines.

There’s something about the bright lights, the sounds of slot machines dropping coins (even though pennies stopped being used long ago) and the free drinks that casinos offer their players that draw people in. But it’s more than that – these casinos have a few other methods they use to keep their guests in the building and playing all night long.

1. Promote events and group business.

Casinos are a great place to host all kinds of events, including weddings, corporate retreats and family gatherings. Your marketing strategy should include promoting these services as well as your gaming floor and restaurant offerings. In addition, use proximity marketing strategies like beacons to target customers who are nearby your casino. This can help boost discoverability and drive traffic. People also trust each other more than they do brands, so it’s important to get reviews and testimonials from your satisfied guests online and in social media. This will give potential customers confidence that your casino is the right fit for them. Incorporate these into your marketing campaigns and display them prominently on your website.